Privacy Policy
Last Updated: 2026
e-eighteen.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at e-eighteen.co.uk (the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, links clicked, time spent on pages, and referral sources
- Affiliate Data: Information related to affiliate tracking, clicks, and conversions
How We Use Information
We use the information we collect for the following purposes:
- Analytics and site performance monitoring
- Affiliate commission tracking and attribution
- Site improvement, functionality, and user experience enhancement
- Email communications regarding updates or changes to our policies
- Compliance with legal and regulatory obligations
- Fraud prevention and security purposes
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. These include:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Used to understand how you interact with our Site (e.g., Google Analytics)
- Affiliate Tracking Cookies: Used to track referrals and commissions from partner casinos and betting sites
- Marketing Cookies: Used for targeted advertising and remarketing purposes
You may opt-out of non-essential cookies through your browser settings. However, disabling certain cookies may affect Site functionality. You can manage cookie preferences through our cookie consent tool on initial Site visit.
Third-Party Links
Our Site contains links to third-party websites, including casino operators, betting sites, and affiliate partners. We are not responsible for the privacy practices or content of these external websites. We encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions.
When you click affiliate links and are redirected to partner sites, your interactions are governed by their respective privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to processing for direct marketing and other purposes
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Typically:
- Personal information is retained for up to 3 years after last contact or account activity
- Analytics and usage data is retained for up to 26 months
- Affiliate tracking data is retained as necessary for commission verification and dispute resolution
- We retain data longer if required by legal, regulatory, or compliance obligations
Contact Us
If you have questions, concerns, or wish to exercise your rights regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@e-eighteen.co.uk
Website: e-eighteen.co.uk
We will respond to your request within 30 days as required by UK GDPR.
Data Protection Authority: For complaints, you may contact the Information Commissioner's Office (ICO) at www.ico.org.uk